(your opinion) Essay Example | Topics and Well Written Essays - 1250 words

(your opinion) - Essay Example The author points out the impact of advertising through a broader perspective allowing people to understand the ways in which business enterprises are making their way in the private lives of people. Most importantly, the author sheds light on the impact of advertising on the academic activity of students. Here, it should be noted that students are young and in the phase of exploring themselves. At this point, if they are attacked with attractive credit loans offer then it means that their future is in cruel hands. The author of the article discusses regarding the focus of brands on student. The reason behind this new approach of different companies is because they believe that young consumers can deliver the message of product more effectively. However, the fact remains that there are very few students who may have the time to watch all the advertisements through different channels but they are the ones who start word-of-mouth support for the advertisers. The author of the article has noted that students who are highly in demand or have a style statement are approached by the companies. For instance, athletes, musicians, grade holders etc (needs citation). are all considered as ideals or symbols for others. Students in the campus would like to know their ways of getting things done. It is due to multinational companies targeting them for their product. If these talented students would make use of the products being offered by these multinational companies then the product is likely to be cons umed by other students as well (Singer). This citation needs a page number In addition, these students are attracted towards the products with the help of perks including free clothes, laptops or supply of drinks. For instance, Red Bull is running an energetic marketing through the campuses. As stated by the author in the article, â€Å"Red Bull, which has student brand managers at 300 universities and colleges, sponsors