Creativity and Innovation Essay Example | Topics and Well Written Essays - 1500 words

Creativity and Innovation - Essay Example ..6 6. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Introduction As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. Virgin Company is a service offering company and is mostly concerned with giving managerial services to other local companies that may need specialized services. The company has been in operation for a period of fifteen years and it has grown tremendously over the years. Virgin Company Limited has gained a substantial share in the market and is focusing on developing new markets in other parts of the world as part of its long term investment plans. Though the company is mostly concerned with offering its services in its local area, California, where it is based, it sometimes goes national or even international depending on the client’s needs. Virgin Company needs to understand what innovation really means and to what benefit would it be to them if they adopted such strategy. This report intends to address this concern and advise the talent management team on the strategies they can take to promote and maintain innovations that come up in their organization. Key word: Innovation which is the process through which a business idea is transformed into a good or service for the mutual good of the company and the customers. Issues to consider when creating Innovation When creating innovation, many factors need to be taken into consideration. It should be understood that any innovation that one need to up with must be economical in that it contributes positively towards the growth of the company. It must also be customer oriented and as such it must focus on the customer well being and satisfaction. When the customers are satisfied, greater financial returns are likely to be realized (Rouse, 1992). For the management to be able to know how to really create innovation, they must be aware of what are it they really need, for whom it will be developed and by whom and the circumstances under which the product will be created (pg 72). First, people are an important ingredient in the creation of innovation. Any innovation starts with creativity behavior and naturally, it is people who possess this element. People are talented in different ways and it is possible that some people will exhibit more creative behavior than others. One of the ways of identifying creative characters in a person is to focus on his skills, capability and general characteristics. This is the reason why when the companies want to hire new employees, they focus more on their academic qualifications and any past experience that they have had in related industry as the one they are considering for the job vacancy. This though, in my own view sho uld not be the basis through which the management should focus their innovation creation agenda. Many people in the world today are innovative not in accordance with their academic level but from the style that they show creative behavior in what they do. It should be considered that level of qualification can be improved through continued training and education but style is what is naturally occurring in people. Different people have different styles of doing things and when these styles are accompanied by the necessary support, they are likely to bring out innovations that may lead to great